HA4 - Task 2

E4 Ident from 2011.(Title, Credits, animated captions, stings,indents, interactive menus, web banner)Brief description: A type of computer generated animation throughout the entire ident. The only thing in colourWhat do you see? is the 4, which is the usual purple which is e4’s trademark colour. The rest is in black and white. Then at the end it is advertising an e4 website. There’s a little story behind the ident. It’s two young boys, one is on an actual ride and the other has climbed ontop of the 3D e4 and thinks it is a ride. He then tries to insert money into it and the e4 spins him around. To me, the story behind this is that the channel is a fast paced one with new things happening all the time and it’s exciting.Techniques used:Animation, Visual Effects, Colour Rendering, Animation, graphics, slow movements on the things in black and white, such as the two boysGraphics, Movement and the ride in black and white and then really fast movements on the 3D e4, obviously so our full attention would be on the e4 sign for the duration of the advert.Advanced techniques: Really sharp and clear images. Everything we are watching on screen is extremely clear to seeBlur, Sharpen, Distortion, Rotation, Opacity and we can see every little thing that is happening. It’s like a little sketch.Technical comments: The format is 1080i (HDTV) and the picture is 576i (SDTV 16:9) .Video Format, Screen Ratio, Resolution,Frame rate, Compression 1 .






ITV2 Christmas ident from 2011.(Title, Credits, animated captions, stings,indents, interactive menus, web banner)Brief description: On the ident straight away I see a white background with a lime green box coming onto theWhat do you see? screen, this then goes onto unveil the actual ITV 2 logo in 3D and it comes into the screen on a tilt and angle and inside the logo has type of doors and people dancing inside the boxes. These are also all in really bright colours, pink green blue and red. Straight away this catches your attention and there is also music playing whilst the commentator speaks over it. The colours used in this ident makes the audience aware that the channel is more female orientated.Techniques used:Animation, Visual Effects, Colour Rendering, Animation, Colour rendering, graphics, movement. A lot of techniques are used in this ident.Graphics, Movement The animation is really well done and I like how the ITV2 comes onto screen at an angle and it doesn’t show you the logo straight away, it makes you wait and builds up anticipation. All of the ident uses visual effects as again this has also all been created on a computer using effects and specific software.Advanced techniques: In the ident the logo is rotated and the overall ident is filled with sharp images. However as IBlur, Sharpen, Distortion, Rotation, Opacity watched this ident on Youtube, to me the ident looked blurred but that is because of the poor quality of the Youtube video. Seeing the advert on television, I know it’s a strong quality with sharp images throughout.Technical comments: The picture format is 16:9 576i (SDTV) and 1080i (HDTV) 1Video Format, Screen Ratio, Resolution.




 BBC Two Christmas ident 2011(Title, Credits, animated captions, stings,indents, interactive menus, web banner)Brief description: Looks like a computerised little world and first of all we see the ‘sun’ and then the cameraWhat do you see? moves down and we see a house and then the camera moves down even further and we see that the house is actually on a 3D 2. There is snow in the background and it’s falling down to the floor. There is also the illusion of a night sky.Techniques used: Animation, Visual effects and movement are all used throughout this ident. There are thingsAnimation, Visual Effects, Colour Rendering, dangling down from the sky. Two of the things I noticed straight away as they’re quite peculiarGraphics, Movement was a Santa and a gingerbread man. This ident is very vivid and bright, it has the dark background yet everything else stands out really well and it keeps your attention because it’s quite strange. This whole ident is animation based.Advanced techniques: The ident contains really clear and sharp images on TV however as I watched this advert onBlur, Sharpen, Distortion, Rotation, Opacity Youtube the images weren’t really very clear.Technical comments:Video Format, Screen Ratio, Resolution, Ident is in HD and the frame rate is 24p.Frame rate, Compression 1.